Employer branding blog

We’ve been working in Employer Branding a long time. So we knew that the day when Employer Branding would be much more central – and critical to –...

Your employer value proposition or ‘EVP’ is a big deal. And it’s going to become even more important in the years ahead.  The growth we’ll see in...

If you’re like many of the HR and recruitment teams I’ve worked with, you’ll have a view of Employer Branding that goes something like this… It’s...

Employer branding efforts are so often let down by poor targeting caused by a lack of audience understanding. I recently shared my top tip for...

So confident are we in our knowledge of all things Employer Branding, we could blow our own trumpets ‘til the cows come home. But would you listen?...

Same old same old same old: standard career site. Generic content: culture, strategy, about us, operations, benefits, employee testimonials,...

You are tasked with attracting talent to your organisation. To make sure those in-demand candidates beat a path to your door instead of your...

The case for Employer Branding? It’s simple: Not building one is a cost. Building one is an investment with incredible potential £££…  If you need...