Employer branding blogs
Our thoughts on becoming an employer of choice
SMEs! Quick Fixes To Improve Your Careers Pages…
We work with small to medium sized businesses a lot – giving advice and guiding EVP and Employer Brand development. That’s because our advice and...
“What Do We Do if We Don’t Have a Great Story to Tell?”
We’ve been asked this a lot recently in Q&A sessions from businesses who are embarking on – or who are reluctant to embark on - an EVP or...
Don’t Know Your EVP from Your Employer Brand?
Don’t worry, you’re not alone – but we’ve got you covered! The world of Employer Branding can be complex. We think unnecessarily so sometimes. We're...
Why nobody was a fan of the European Super League and the lessons for your Employer Brand
On an otherwise unremarkable Sunday in April, The Times reported that six of our top English teams supported a breakaway European Super League. By...
How to raise your Glassdoor game
We asked if you wanted more info on Glassdoor, how it works and how you can work it – so here you are! 84% of job seekers say a company’s...
A story about purpose and why you should talk more about yours.
When people have purpose, they’re much happier at work. And there are many people who are happy in their work – the work they do for you. But all...
Can SME’s win the employer branding game? Yes, you can!
Having built Employer Brands with and for employers of all sizes and in all sectors, we know that you don’t need a team of professionals and big...
What do Glassdoor’s Top 10 UK Best Places to Work in 2021 all have in common?
They all have Great Employer Brands. Glassdoor’s Best Places to Work in UK 2021 Revealed: Salesforce Wins #1 ALL 10 OF GLASSDOOR’S UK BEST...
You don’t have to make it perfect. You just have to make a start.
Employer Branding is a big subject. It can be hard to find a way into it. It doesn’t help that it means different things to different employers –...
Why Advocacy is your biggest unused asset. And how to make it Easy.
Only 33% of buyers trust messages from a brand, while 90% of customers trust product or service recommendations from people they know. (Source:...
Employer Branding is a critical marketing trend for 2021. Here’s Why…
We’ve been working in Employer Branding a long time. So we knew that the day when Employer Branding would be much more central – and critical to –...
What makes a great EVP and how it will benefit you!
Your employer value proposition or ‘EVP’ is a big deal. And it’s going to become even more important in the years ahead. The growth we’ll see in...
Why COVID has made Employer Branding a must-have skill set
If you’re like many of the HR and recruitment teams I’ve worked with, you’ll have a view of Employer Branding that goes something like this… It’s...
Trust us on the power of Employee Advocacy – We Know What We’re Talking About.
So confident are we in our knowledge of all things Employer Branding, we could blow our own trumpets ‘til the cows come home. But would you listen?...
How to avoid the dreaded Employer Blanding
Same old same old same old: standard career site. Generic content: culture, strategy, about us, operations, benefits, employee testimonials,...
Why great storytelling will super-charge your employer brand.
You are tasked with attracting talent to your organisation. To make sure those in-demand candidates beat a path to your door instead of your...
Your employer branding Return on Investment could be millions
The case for Employer Branding? It’s simple: Not building one is a cost. Building one is an investment with incredible potential £££… If you need...
Audience Research
Why nobody was a fan of the European Super League and the lessons for your Employer Brand
On an otherwise unremarkable Sunday in April, The Times reported that six of our top English teams supported a breakaway European Super League. By...
employee advocacy
How to raise your Glassdoor game
We asked if you wanted more info on Glassdoor, how it works and how you can work it – so here you are! 84% of job seekers say a company’s...
Why Advocacy is your biggest unused asset. And how to make it Easy.
Only 33% of buyers trust messages from a brand, while 90% of customers trust product or service recommendations from people they know. (Source:...
Trust us on the power of Employee Advocacy – We Know What We’re Talking About.
So confident are we in our knowledge of all things Employer Branding, we could blow our own trumpets ‘til the cows come home. But would you listen?...
How to avoid the dreaded Employer Blanding
Same old same old same old: standard career site. Generic content: culture, strategy, about us, operations, benefits, employee testimonials,...
EVP
Don’t Know Your EVP from Your Employer Brand?
Don’t worry, you’re not alone – but we’ve got you covered! The world of Employer Branding can be complex. We think unnecessarily so sometimes. We're...
What makes a great EVP and how it will benefit you!
Your employer value proposition or ‘EVP’ is a big deal. And it’s going to become even more important in the years ahead. The growth we’ll see in...
Getting started
SMEs! Quick Fixes To Improve Your Careers Pages…
We work with small to medium sized businesses a lot – giving advice and guiding EVP and Employer Brand development. That’s because our advice and...
You don’t have to make it perfect. You just have to make a start.
Employer Branding is a big subject. It can be hard to find a way into it. It doesn’t help that it means different things to different employers –...
latest thinking
Can SME’s win the employer branding game? Yes, you can!
Having built Employer Brands with and for employers of all sizes and in all sectors, we know that you don’t need a team of professionals and big...
What do Glassdoor’s Top 10 UK Best Places to Work in 2021 all have in common?
They all have Great Employer Brands. Glassdoor’s Best Places to Work in UK 2021 Revealed: Salesforce Wins #1 ALL 10 OF GLASSDOOR’S UK BEST...
Employer Branding is a critical marketing trend for 2021. Here’s Why…
We’ve been working in Employer Branding a long time. So we knew that the day when Employer Branding would be much more central – and critical to –...
Why COVID has made Employer Branding a must-have skill set
If you’re like many of the HR and recruitment teams I’ve worked with, you’ll have a view of Employer Branding that goes something like this… It’s...
return on investment
Your employer branding Return on Investment could be millions
The case for Employer Branding? It’s simple: Not building one is a cost. Building one is an investment with incredible potential £££… If you need...
Story Telling
“What Do We Do if We Don’t Have a Great Story to Tell?”
We’ve been asked this a lot recently in Q&A sessions from businesses who are embarking on – or who are reluctant to embark on - an EVP or...
A story about purpose and why you should talk more about yours.
When people have purpose, they’re much happier at work. And there are many people who are happy in their work – the work they do for you. But all...
Why great storytelling will super-charge your employer brand.
You are tasked with attracting talent to your organisation. To make sure those in-demand candidates beat a path to your door instead of your...
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