Employer branding blog
Our thoughts on becoming an employer of choice
Employer Branding is a critical marketing trend for 2021. Here’s Why…
We’ve been working in Employer Branding a long time. So we knew that the day when Employer Branding would be much more central – and critical to –...
What makes a great EVP and how it will benefit you!
Your employer value proposition or ‘EVP’ is a big deal. And it’s going to become even more important in the years ahead. The growth we’ll see in...
Why COVID has made Employer Branding a must-have skill set
If you’re like many of the HR and recruitment teams I’ve worked with, you’ll have a view of Employer Branding that goes something like this… It’s...
Audience research can give you a competitive edge in recruitment
Employer branding efforts are so often let down by poor targeting caused by a lack of audience understanding. I recently shared my top tip for...
Trust us on the power of Employee Advocacy – We Know What We’re Talking About.
So confident are we in our knowledge of all things Employer Branding, we could blow our own trumpets ‘til the cows come home. But would you listen?...
How to avoid the dreaded Employer Blanding
Same old same old same old: standard career site. Generic content: culture, strategy, about us, operations, benefits, employee testimonials,...
Why great storytelling will super-charge your employer brand.
You are tasked with attracting talent to your organisation. To make sure those in-demand candidates beat a path to your door instead of your...
Your employer branding Return on Investment could be millions
The case for Employer Branding? It’s simple: Not building one is a cost. Building one is an investment with incredible potential £££… If you need...
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